SPLICE Agency: 2021

,

SPLICE Agency LLC

1250 45th Street, Suite 250

Emeryville, CA 94608

Telephone 

510-987-8614

E-mail 

[email protected]

Website 

spliceagency.com

 

QUICK FACTS

Accounts

Account wins 8

Active business clients 11

Brands by 2020 sales

Brand-product accounts held 19

 

SERVICES MIX

Digital/non-personal 35%

Sales force enablement 30%

Strategy/brand building 30%

Conventions 5%

 

CLIENT ROSTER

Avion RX 

Biocodex

EPI Health

Gilead

Global Blood Therapeutics

Grifols (Europe)

Project Open Hand

PUMA

Rigel

Santen 

Santen Inc (US)

Santen LTD (Global)

Vertice

 

Leaders at SPLICE define the company as a culture-first healthcare agency fueled by purpose, passion, and creativity. “The foundation of our community is built on transparent and candid collaboration at all levels, especially with our client partners,” SPLICE executives say. “Entering our fifth year, our mission of reinventing the business of creativity continues to come alive across our full suite of services: brand and medical strategy, creative, digital innovation and execution, data and analytics, and more.”

RECENT ACCOMPLISHMENTS

According to the leadership team, 2020 was a fantastic year for SPLICE, despite the challenges of the pandemic. “We experienced 67 percent year-over-year revenue growth, expanded our team with 24 new people from across the U.S., won a few awards, and added many new skills and services,” agency executives say. 

“Growth was robust from both an organic and new client perspective, and we’ve expanded our global reach with international wins. New AOR assignments include Avion (Cenestin/Women’s Health Franchise), Santen (Verkazia), Puma (Nerlynx), and Vertice (Thyquidity).” 

Most impressively, the leadership team notes, the agency was able to nurture its unique culture, even when employees were forced to conduct all business and collaboration online. “We were able to seamlessly transition to remote work thanks to our pre-pandemic investment in cloud-based digital tools,” SPLICE management says. 

Exploration was a key cultural theme during 2020, according to agency leadership. “Many Splicers took advantage of our ‘Adventure Learning’ benefit, which gives each team member up to $1,000 a year to do something they find educational,” SPLICE executives say. “Cooking classes, skydiving lessons, avalanche rescue training, and songwriting were just a few of the skills our team members explored this past year. All told, our numbers grew, and our culture thrived. We even had a little fun in the process.” 

Paul Hagopian, founder, client partnerships; Jonathan Peischl, founder, strategy; Joshua McCasland, founder, content direction; Kevin Stokes, founder, creative direction; KC Maher, managing partner/finance and HR; Matt Eade, executive director of operations; Heather Hazard, director of program management; Andrew Miller, director of innovation; Corinne Farrell, director of brand strategy; Marianne Kaiser, creative director

STRUCTURE AND SERVICES

SPLICE leaders say the agency’s expertise runs deep across a wide spectrum of audiences (HCP, patient, and nurse) and channels (personal, non-personal, social, Veeva, web, trade shows, and more), and continued to expand this past year. 

The agency bolstered its skills and services with key additions to the team in critical areas. Hires included Mike Kelly (Director of UX), Corinne Ferrell (Director of Brand Strategy), Davalyn Powell (Associate Scientific Director), and Kim Robinson (Managing Director). “Strengthening our Veeva chops was a key area of focus, and we now have many Splicers with certifications in CLM, Approved Email, and Engage,” the executive leadership team says. “In addition, we promoted David Ou to Director of Business Operations and Intelligence to enhance our data infrastructure, make more efficient staffing decisions, and bring enhanced value to our clients.” 

According to SPLICE’s leaders, “With investment in top creative talent, we are continuing to expand on our creative vision of uncovering the true emotion and magic behind brands to tell real healthcare stories in remarkable ways. This proven and repeatable process is already turning heads and helping our clients’ brands transcend the creative clutter of today’s market.” SPLICE’s notable creative hires during 2020 included Elena Herrero (Associate Creative Director, Art), and Giancarlo La Giorgia (Associate Creative Director, Copy).  

FUTURE PLANS

We are proud about where we have been, but we’re even more excited about where we are going,” the SPLICE leadership team says. “We are diligently working on piloting a unique flex model that unites the benefits of in-person collaboration with the freedom of a work-from-anywhere model, which will allow more talented people to work on our clients’ brands. Not content with our status as the West Coast’s largest independent healthcare agency, we are looking to expand our footprint beyond our beloved home state to other parts of America and the world beyond. Our ambitions are huge, but we remain humble and hungry – always ready to drive performance and put brands first.”

PHILANTHROPY/CITIZENSHIP

On the philanthropic front, we continued to keep it local by supporting Project Open Hand in its mission to provide healthy meals at no cost to people living with chronic disease in the San Francisco Bay Area. We share POH’s ‘Food is Medicine’ ethos, and the highlight of our collaboration last year was helping them with their annual Dine In for Life events. Our work for that initiative won a PM360 bronze award.”