STRIKEFORCE Communications: 2021

STRIKEFORCE Communications LLC

366 W. 11th Street, Suite 4F

New York, NY 10014

Telephone 

917-544-1587

Website 

strikeforcenyc.com

 

QUICK FACTS

Accounts

Account wins 4

Active business clients 9

Brands by 2020 sales

Brand-product accounts held 5

$25 million or less 1

$50 million-$100 million 2

$500 million-$1 billion 2

 

SERVICES MIX

DTC 70%

HCP 30%

 

CLIENT ROSTER

Acadia

Alcon

Audentes Therapeutics

Gilead 

J&J

 

“It took a pandemic for traditional agencies to pivot … but STRIKEFORCE was truly built for times like these,” declares agency leadership.

Expanding on that concept, STRIKEFORCE executives say, “When the agency formed almost 13 years ago, it was never about putting out a five-alarm fire or re-organizing and right sizing in an effort to overcome a ‘pandemic-like paralysis.’ It was always about delivering a better work product through a more responsive and agile way of working for clients.”

RECENT ACCOMPLISHMENTS

In 2020, STRIKEFORCE continued its winning ways by leveraging the same open-source model and “Precision-Pairing” philosophy that has led to some of the most famous and successful work for blue chip clients such as Acadia, Alcon, Amgen, BMS, Gilead, and Teva, according to the leadership team.

“In an ironic twist of fate, the work for Gilead’s HIV franchise launched in 2019 (‘What We Live For’) became even more relevant and apropos during the 2020 pandemic given the overlapping epidemics and shared experiences among populations disproportionally affected,” agency executives say. “Hallmarks such as isolation, stigma, fear and healthcare inequities serve as ties that bind and transcend HIV alone. And in turn, this elevates the importance of working together as a community and getting tested as a critical means to putting an end to the epidemic. Given these parallels, STRIKEFORCE was tapped in 2020 to collaborate on a critical undisclosed initiative aimed at creating meaningful behavior change among high-risk populations.”

While isolation and confusion served as common themes in 2020, perhaps no population experienced it more than patients with dementia and their loved ones distanced by this devastating disease and compounded by COVID, agency leaders say. “Despite these challenges, STRIKEFORCE partnered with Acadia in 2020 to do immersive work and development for Nuplazid, a novel treatment for dementia-related psychosis (DRP). Interestingly, the separation between those with DRP and their loved ones, exacerbated by the pandemic, served to deepen the learnings and richness of the responses.” 

As a result, agency management says they expect this work to be some of STRIKEFORCE’s most memorable and impactful once in market. The agency’s previous, highly acclaimed campaign for the brand was featured in Michael J. Fox’s 2020 best selling book “No Time Like the Future.”

Beyond expanding business with existing clients such as Gilead and Acadia, STRIKEFORCE struck up a new relationship with J&J, adding the company to its roster in 2020 after what executives call “a strategic shootout,” adding, “The agency was awarded this confidential assignment aimed at injecting new hope and promise for millions at launch.”

As 2020 came to a close, STRIKEFORCE drew from its deep eye-care experience and reignited its long-time relationships with Alcon labs, rapidly picking up extensive work for the company’s PanOptix and Vivity premium IOLs, as well as its ACTIVATE practice performance platform. “These game-changing offerings are also life-changing and STRIKEFORCE is proud to partner with Alcon to help lead the way,” management says. 

As part of the agency’s own vision, STRIKEFORCE formed new partnerships with leading-edge communications companies such as Root + River, Fass Forward, Glue, ACompany, Auger, Coeus, and Galileo, with what agency leaders say is the intention of exploring and delivering the most innovative and agile solutions for clients “beyond the traditional agency box.”

STRUCTURE AND SERVICES

By design, the agency operates through an open-source structure that allows STRIKEFORCE to tap into its network of talent and resources, including agency alliances, specifically choosing the right talent and expertise for each client, resulting in truly customized solutions, lower costs, streamlined workflow, and a more powerful work product,” agency executives say.

According to the leadership team, STRIKEFORCE offers a suite of integrated services, including strategic/brand planning, creative development/execution, insight mining, media planning/buying, search, database management, and digital. The agency has applied these services from sales support to television, print, radio, CRM, promotion, in-office, and interactive.

FUTURE PLANS

The STRIKEFORCE mission is to help more clients recognize the unparalleled value of an open-source model to help them achieve a commanding edge in the marketplace, agency leaders say. To accomplish this, the agency will continue to expand its network of top-level talent and alliance partners, which is currently at more than 300. Agency executives believe that in 2021, STRIKEFORCE is on track to achieve double-digit revenue growth.

PHILANTHROPY/CITIZENSHIP

STRIKEFORCE is a supporter of Children First, a Sarasota, Florida-based organization that serves more than 600 of Sarasota County’s most vulnerable children, birth to 5 years old, and their families. The agency also supports Mass General Cancer Care, Alex’s Lemonade Stand for Childhood Cancer, Mote Marine Laboratory, and Team USA BMX in the race against juvenile diabetes.