String of promotions, appointments at CMI/Compas

 

In celebrating its 30th year, CMI/Compas has expanded its leadership to accommodate explosive growth. CEO Stan Woodland announced the following internal promotions.

Dr. Susan Dorfman is president, CMI Media. Formerly the chief commercial officer, she is now responsible for the growth and future direction of CMI Media, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale.

“The passion we feel for our clients is backed by the mission of what we do – and that is to help improve people’s health by making them aware of important medical innovations,” Dorfman says. “We are venturing into a world where data, technology, media and people intersect, and are best prepared to achieve the unimaginable through the combination of the vision, the people, the imagination and the tools that are CMI.”

John Donovan, who was the chief financial officer, has become president of Compas. He is responsible for the growth and future direction of Compas, with a strategic focus on strong partnerships and client deliverables. “Compas has always been a leader and innovator in media investment management,” Donovan says. “We have set the industry standards for transparency and accountability. As the landscape continues to change, with new channels, new vehicles, new ways of bundling solutions and new audiences, there is a lot to do and learn to continue to be indispensable to our clients and partners. We are ready to adapt, be nimble, and be responsive. While the Compas performance-based, share of savings model is unique and valuable, it is our day to day work that brings the greatest value to our clients.”

James Woodland was promoted from chief operating officer to chief strategy and financial officer. He continues to lead agency strategy and assumes the chief finance role across CMI/Compas.

Nicole Woodland-De Van, formerly senior VP, buying services and deliverable, is now chief organizational effectiveness officer. She is responsible for ensuring the agency is pulling through and delivering on key organizational initiatives and continues to manage the supplier partner team.

Eugene Lee has become chief operating officer. He is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients. He was formerly executive VP, managing director.

Justin Freid is executive VP, managing director, growth and innovation. He is responsible for growth, marketing and product development, including the commercialization and launch of new capabilities. This includes oversight of the following teams: search, social/emerging media, customer development, strategic marketing & corporate communications, and product management including AdMission, CXM/PROACT, and ByDoctor/ByConsumer/ByTarget. He was executive VP, managing director.

Becky Frederick was promoted to executive VP, client finance. Frederick was most recently executive VP, managing director. In this role, which is new to the organization, she will ensure CMI/Compas meets all media operations, commercial and procurement needs. “Becky was the obvious choice for this role,” Stan Woodland says. “Under her leadership, we’ve had our best year ever of staff productivity. Client commercial terms and expectations have dramatically shifted, thus requiring us to rethink how we charge and contract for our services. With additional responsibilities and oversight in this new role, she will make a significant impact in how we deliver to clients.”

Gia Mauriello is executive VP, customer experience and excellence. “She will ensure the highest quality of service deliverables both for our clients/partners and internally within CMI/Compas,” company management says. “Indispensability will continue to be our measure of success.” Mauriello was executive VP, commercial excellence.

The following executives’ titles and roles are unchanged: Paul Kallukaran remains executive VP, performance analytics and data science; Nancy Logue is VP, human resources; and Michelle Potts is VP, buying services and deliverables.

CMI/Compas has created a new role of executive VP, group client director, which is responsible for client satisfaction and business leadership overall. The company promoted two senior leaders – Johanna Tompetrini and Melissa Barnhart – into the role and hired a third, Glenn Forde. Tompetrini and Barnhart have also been added to the executive leadership team. Barnhart was previously SVP, media and advanced customer engagements. Tompetrini was previously SVP, media. Glenn Forde is the newest member of the team, and was previously a senior manager at Accenture Interactive.

“In addition there is the introduction of a dedicated customer experience and excellence center focused on representing the voice of our customers,” company management says.