Syneos Health Communications: 2019
Syneos Health Communications
450 West 15th Street, Suite 700
New York, NY 10011
Telephone
212-229-8400
E-mail
[email protected]
Website
syneoshealthcommunications.com
Syneos Health Communications continued to transform its best-in-class agencies with new talent, new tools and new technologies during 2018, according to the company’s management team.
“At the core of our investment is a hybrid insights model that lets every team and every client leverage data to focus opportunity and frontline healthcare insights to deeply understand it,” according to the network’s leaders. “That’s impacted our business, allowing us to challenge the status quo and surface fascinating, actionable new insights about healthcare stakeholders and markets. This approach has undeniably contributed to our business success; however, we cannot list names due to client contract agreements. We can report, though, that we won numerous accounts and projects that helped us grow and expand our therapeutic expertise.”
Recent accomplishments
Besides the account wins by member agencies in 2018, Syneos Health Communications’ teams received a number of high honors, including “Healthcare Campaign of the Year,” “Best Medical Device Campaign,” “Best Integrated Campaign,” and many more. The applied data science offering, Sync, received favorable client industry response, appearing on the PM360 list of Most Innovative Services, according to network leaders.
“In addition, we’re proud our agencies have been consistently recognized among Medical Marketing and Media’s Top 100 Agencies and honored in various competitions, including GSW as Ad Age and Modern Healthcare’s IMPACT award winner for Agency of the Year 2018,” management says. “Our talent was recognized among the MM&M Top 10 Innovation Catalysts, Holmes Report EMEA Innovator 25, PRWeek UK Powerbook, PM360 ELITE and PharmaVOICE 100.”
Speaking of talent, network leaders say, Syneos Health Communications made a number of significant hires in 2018 including Ilya Vedrashko, Managing Director of Planning, Justin Holloway, Head of Client Strategy (EU), “and many more experts who supercharge our strategy offerings.”
In November, Syneos Health published its eighth annual healthcare trend forecast that assembles and analyzes data, examples, and actionable insights collected by the company’s global trend watchers. “In 2018, we shifted from a traditionally communications-focused effort to a first of its kind trends report on end-to-end biopharmaceutical industry perspectives,” Syneos management says. “Author of the eBook, Leigh Householder, Executive VP, Insights and Innovation at Syneos Health Communications, led this by harnessing the knowledge and experience of the company’s industry-leading subject matter experts across the clinical and commercial spectrum to generate 10-macro trends and 40 themes for 2019. The industry-heralded report can be viewed online by visiting trends.health. A spin-off, focused on Marketing Microstrategies, was also developed in early 2019 and can be found at syneoshealthcommunications.com/perspectives/2019-marketing-microstrategies.”
Network executives say clients have access to run targeted programs that leverage that same hybrid insights model through a new product called Think Bank.
And the leadership team says Syneos Health Communications’ advertising agency, GSW “used its creative genius” to work with NYC Botanics and tell that company’s story about CBD oil as an alternative to traditional medicine. In return, GSW was published in three consecutive issues of Lurzer’s Archive Magazine and received an invitation to be included in the permanent collection of the NYC museum Poster House.
STRUCTURE AND SERVICES
According to the leadership team, Syneos Health Communications is a communications company within a healthcare company – not a group of healthcare agencies within a communications company.
“Being purpose-built this way makes it possible – and easy – for us to tap into the knowledge and insights from an entire company focused on health,” company executives say. “Our colleagues have been involved in the development or commercialization of 91 percent of FDA-approved novel new drugs. We can learn from their experience to gather data, perspectives and evidence from nearly every point of influence in healthcare.”
Lisa Stockman is President, and Sonja Foster-Storch is President of Advertising. Amy Hutnik is Chief Growth and Transformation Officer. Eleanor Petigrow is Managing Director, Business Development Strategy and Operations. Diane Turek Pire is Head of People.Dan Zaret is Chief Financial Officer. Julie Adrian is European Managing Director. Baba Shetty is Chief Strategy Officer, Commercial.
In the advertising division, at GSW, Dan Smith heads Columbus, Jon Nelson is in Philadelphia, Mark Jazvac is in Canada, and Kim Johnson is in New York and Los Angeles. David Querry heads Navicor, Katherine Seay leads Managed Markets Communications, and Joe Daley heads Addison Whitney.
The Public Relations division is led by Jeanine O’Kane in the United States and Nicola Walsby in the EU. Leading Alidura Consumer is O’Kane and Biosector 2 is Shauna Keogh. At Chamberlain Healthcare PR is Christie Anbar. At Chandler Chicco Agency, Andrea Dagger leads the New York office and Lisa Waters heads the Los Angeles office.
For the Medical Communications group, Wendy Balter leads Cadent Medical Communications in the United States. Philip Ford leads Litmus Medical Marketing & Education in the EU.
FUTURE PLANS
As our industry moves ahead with incredible speed, Syneos Health Communications will continue to transform its best-in-class agencies and enhance our hybrid insights model to best serve our customer needs,” according to Syneos.
In August 2018, all of the Communications functions in New York City merged into the existing Syneos Health office in Manhattan’s Meatpacking district. In June 2019, the New York office will move to a new space on the waterfront in the Financial District at 200 Vesey Street. “The move signifies the next chapter of the Syneos Health story, providing even more connectivity to drive differentiating solutions for our customers,” management says.
PHILANTHROPY/CITIZENSHIP
According to the leadership team, “at Syneos Health Communications we bike, bake, and create to donate dollars and deliver on our passion to make a positive impact in the world and our local communities.”
Activities in the office and the neighborhoods in which employees work and live include bake sales; raising thousands and riding for miles in Memorial Sloan Kettering Cancer Center’s Cycle for Survival and Bike MS; and feeding the hungry through canned food drives and sandwich making (while giving up a day of free employee lunch to do so). “In 2018 we made and donated hundreds of sandwiches to Bowery Mission Homeless Shelter.”
