Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams to deliver measurable business success for clients, the core tenet of AT Group’s “Return on Imagination” philosophy. She reports to Lynnette Hunter, executive vice president, director of client services.
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Prior to joining AbelsonTaylor Group, Holbrook worked for global brands, advertising agencies, and production and post-production houses as an executive producer, line producer, and senior producer.
Barker-Evans will build on and expand the company’s 42-year heritage of creative excellence in pharmaceutical and healthcare advertising, which includes driving the firm’s creative vision, developing and retaining top creative talent, and partnering with other AbelsonTaylor Group leaders and teams to deliver measurable business success for clients, the core tenet of the company’s “Return on Imagination” philosophy.
A 15-year media and marketing professional, Prudhomme has extensive healthcare experience that includes planning and executing measurably successful media strategies promoting prescription and over-the-counter brands for companies including Pfizer Consumer Health, Bausch Health, and Valeant Pharmaceuticals.
Hesdon has more than 15 years of experience helping clients and partners implement effective digital media strategies leveraging search engine marketing, social media, display and mobile marketing, and data analytics. His health and wellness experience covers a wide range of brands for clients including Gilead, Radius and Pfizer Consumer Health.
Encompassing two healthcare agencies, a full-service production studio and new media services group, the corporate group is poised for continuing growth.
The agency will expand business development capabilities with advanced data-driven approaches and ‘return on imagination’.
Med Ad News spoke with Mike Czuba and Sharlene Jenner of AbelsonTaylor about their agency’s approach to getting the right message to the right patient in the rare disease space.
Off The Street Club is the oldest boys and girls club in Chicago and serves more than 3,000 at-risk kids and teens from one of the city’s toughest neighborhoods, West Garfield Park, where crime, gangs and drugs are a daily threat. The bands hope to raise $45,000 for scholarships to send club members to summer camp at Camp Mathieu in Wheaton, Ill.
It was a year of wins and launches at AbelsonTaylor. Executives say along with a bounty of work with existing clients carrying over from 2021, AbelsonTaylor’s brand roster grew throughout the year, with the agency gaining six accounts resulting from the expansion of several long-standing relationships.
