Tag Archive for: branding

Brannon Cashion, president of specialty services at Fingerpaint Group, shares with Med Ad News how intentional integration and collaboration are key factors in building a successful organization, along with the role that market access and medical communications play.

Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.

2023 was a year of many ups and downs. Pharmaceutical advertising is now the number two advertising category in the United States, but with that, the need for brands to stand out has never been greater.

Syneos Health has promoted seasoned talent to lead creative expression and strategy in communications that drive positive health outcomes.

Burnham will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.

“Kim makes so much sense for Coefficient Health, because we believe that people with diverse profiles help elevate the excellence of our work. With her extensive experience across therapeutic categories, creative disciplines, and unique audiences, Kim’s background is in exact alignment with that ethos,” said founding partner Dave Miller. “Bringing her onto the team will only help advance our ability to bring the most impactful, integrated creative solutions to our clients.”

Based in Tokyo, the new agency brings the storied FCB Health brand and it’s “never finished” spirit to the Japanese market – the world’s third largest pharmaceutical sector. The agency will harness and maximize the power of the global IPG Health network to continue delivering the best talent, capabilities, expertise, and customized solutions for clients in Japan.

The top pharmaceutical companies and brands in this year’s Outcomes Creativity Index elevated their messaging by breaking down barriers, debunking myths and giving patients a stronger voice.

Together, both companies will build scalable, purpose-built teams that partner across disciplines and geographies to accelerate customer performance.

The fast-growing global naming and branding firm hired Switzerland-based Dan Hunt as managing director, Europe.