The Centered business unit is a catalyst for reform by fulfilling unmet needs in the digital creative ad space and influencer/creator strategies within the healthcare industry. With this development, CMI Media Group is investing in new custom technology, including AI, and employee expertise in order to offer unique solutions to clients. By expanding their services, CMI is investing in closing these gaps within industry processes and adding to the quality, ease and convenience of clients’ experiences.
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The Empower system is the first of its kind, award-winning operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface.
The strategic elevation reflects the agency’s commitment to advancing their data-driven initiatives and ensuring the highest standards across both privacy regulations and data governance.
Pappas leads a team of dedicated innovation strategists who support forward-thinking tactics to keep clients on the bleeding edge in this evolving landscape.
Koffer has deep experience in strategic brand development to consumer audiences, including healthcare, retail and CPG. This highly valuable experience will bolster CMI Media Group’s patient/consumer offerings with a complement to their healthcare provider offerings. Her strategic vision will help the company continue to deliver on excellence in meaningful connections with key audiences for their healthcare clients.
To coincide with National Women’s Health Week, Health@WPP, WPP’s health community serving clients across the healthcare sector, is expanding its commitment to better reflect women’s health issues and real-life experiences in marketing.
In both assignments, CMI Media Group will handle the companies’ US DTC and HCP omnichannel media planning and buying. The agency is tasked with developing media plans targeting both doctors and patients/consumers.
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has launched its global omnichannel capability, expanding its presence globally with a regional hub in London. The global expansion marks CMI Media Group’s continued evolution beyond media to bring healthcare clients omnichannel orchestration, reaching and engaging healthcare audiences when, where and how they prefer.
In addition to the dedicated video practice, the company has launched a Video Center of Excellence that will guide all its cross-functional teams with expertise and knowledge to strategically incorporate targeted video offerings into their clients’ brand plans and campaigns. Designed to be a resource and destination for all things video, the CoE will serve internal agency teams, clients, and partners alike as subject matter experts in providing guidance, thought leadership, and standardization of video media strategies and tactical practices to promote innovation.
CMI Media Group, a WPP company, has evolved its Audience Intelligence practice to holistically connect audience strategy, marketing/ad research, social intelligence, and data insights further enabling always on-intelligence that drives dynamic content, media-mix optimization and deeper engagements.
