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Lasso and CMI Media Group are the first to successfully leverage IBM Watson’s dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.

CMI Media Group, a WPP company (NYSE: WPP), today announced an evolution in their approach to media planning which includes several high-level executive promotions and hires. As leaders in omnichannel, the agency will focus on delivering precision at scale. Fueled by industry leading data and insights from Empower™, the media plans will be created by integrated media strategists with the direction of communications planning specialists, collaborating deeply into the planning and optimization process to create a better deliverable and more impactful outcomes.

WPP company CMI Media Group and NMSDC certified diverse supplier Compas announce continued investment in building real solutions for client challenges and opportunities with the launch of a Technology and Data business unit that flexibly works to provide clients solutions the way they want, including turnkey access to some of the agencies’ proprietary platforms.

CMI Media Group, a leading media agency to healthcare’s game changers and a WPP company, on Monday celebrated the 10th anniversary of the industry-changing platform, Empower™. According to CMI Media Group, this is the industry’s first and only people-first precision and performance data platform that manages the complete marketing process. From insights to planning and media activation to optimization, Empower™ leverages consistent healthcare audience data.

Media strategy powerhouse CMI Media Group, a WPP company (NYSE: WPP), announced marked success in growth and efficiencies within its Analytics and Insights unit. As part of an overall agency initiative to improve all aspects of business to continue a multi-year strong trajectory of growth, the department recognized 28 employees with promotions and collaborated across the agency to identify new opportunities to be efficient and provide even better outcomes for clients. This includes diving deeper into utilizing machine learning for more effective marketing outcomes. One elevation of note is that of Selamawit Gilagaber to Executive Vice President, Customer Insights.

Underscoring an investment in the growth, development and engagement of their talent, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the launch of University Learning Services, a dedicated team that will benefit the agency’s ability to scale and create even more dynamic career pathing.

CMI Media Group announced the creation of a Customer Excellence group, which will centralize and harmonize all aspects of each account to unite the full-service media agency’s customer centric vision. The group is led by Melissa Barnhart, who was appointed to the role of Chief Client Officer.