The deal augments Indegene’s commercialization portfolio spanning drug discovery and development to marketing and sales, adding brand strategy and market development capabilities along with patient engagement platforms.
Tag Archive for: Consumer behavior
Through this new partnership, marketers and brands will have off-the-shelf and privacy-optimized access to key consumer groups.
CMI Media Group, a WPP company (NYSE: WPP), today announced an evolution in their approach to media planning which includes several high-level executive promotions and hires. As leaders in omnichannel, the agency will focus on delivering precision at scale. Fueled by industry leading data and insights from Empower™, the media plans will be created by integrated media strategists with the direction of communications planning specialists, collaborating deeply into the planning and optimization process to create a better deliverable and more impactful outcomes.