It’s time, maybe past time, to scale digital transformation globally…but how? How can we make it more efficient to implement new commercial tools like AI? The key is to build flexibility into the global commercial model so companies can leverage economies of scale while incorporating learnings across markets.
Joanna Jacobs came on board as president of TBWA\WorldHealth a few months ago. Med Ad News recently caught up with her and CEO Robin Shapiro to talk about how Jacobs came to the agency, her plans for the next few months, and her commitment to diversity, equity, and inclusion (DE&I).
By Kent Groves, VP, client leadership group, Merkle Health For years, pharmaceutical marketers have observed rapidly shifting industry trends. To say that the agenda and role of the consumer is changing is an understatement, particularly as we see patients, caregivers, and healthcare professionals consuming and generating more digital media than ever before. The critical determination […]