Today, agency execs and junior art directors alike are exploring how generative AI can expand their creative product, improve their technological prowess, and increase efficiency in order to set them apart from the competition.
Culture is often cliché – but in the case of CultHealth, culture extends far beyond its walls and transcends into our national psyche,” says the leadership at CultHealth. They point out how the ‘Oh, Oh, Oh, OZEMPIC!’ campaign helped the brand soar to the top of the market, as the fastest diabetes drug to reach well over $1 billion in sales. At the time of the campaign’s launch, it had the highest tested score in Ipsos history.
David joins CultHealth with close to 15 years of diverse marketing and creative experience in life sciences and has been closely involved with blockbuster launches, startup acceleration, productization, the genomics revolution, and the advent of connected care.
The deal augments Indegene’s commercialization portfolio spanning drug discovery and development to marketing and sales, adding brand strategy and market development capabilities along with patient engagement platforms.