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The acquisition of the CHC allows the 4A’s to expand their capabilities for members and reach into a broad spectrum of issues impacting healthcare communications including free speech rights for advertising, opposing discriminatory taxation and ensuring responsible boundaries around data collection and usage to ensure the robust growth of the evolving health and wellness market.

There has been an emphasis on the use of real-world data and real-world evidence in crafting messages for payers. But experts say the insights generated by RWD and RWE are extremely useful in understanding clinicians and patients.