Tag Archive for: digital advertising

CEO and founder, Christa Toole, started the company after having spent over 30 years of experience creating value for clients such as VITAS Healthcare, M&M Mars, Genentech, Novartis, Lilly and Culinary Institute of America. She also was one of the founders of Greater Than One, a media and technology agency with a focus on health care, and for the past 24 years had overseen search, social and analytics for all the agency’s clients.

In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt their strategies to continue connecting with prospective patients in a relevant and impactful manner.

Closing the digital gap How pharma companies can benefit from digital advertising The shift of advertising dollars from billboards and traditional TV ads to online is nothing new. But one […]

The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles, the pharmaceutical industry is well-positioned to navigate this change due to its experience in working within strict privacy and regulatory frameworks. This article explores the specific implications of a cookie-less future on HCP targeting, delving into effective strategies, solutions, and best practices to effectively engage with this critical audience segment while prioritizing data privacy.

VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.

From podcasts to traditional TV, a diversified media strategy boosts impact and reach in today’s marketing landscape.