Tag Archive for: digital marketing

The agency is expanding its legacy earned, social and digital expertise to offer clients a wider range of marketing capabilities.

For the sixteenth year, MedAdNews has chosen a group of new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

While high-speed broadband, faster and smarter devices are the universal standards, AI-enabled digital technologies are now becoming the new norm, redefining and reshaping the patient-HCP dynamics. This has led to the emergence of micro moments in the HCPs’ professional journey, opening opportunities for lifesciences marketers to tap into them to effectively engage their target audience on the digital medium.

Closing the digital gap How pharma companies can benefit from digital advertising The shift of advertising dollars from billboards and traditional TV ads to online is nothing new. But one […]

With this move, Coefficient Health enhances its multidimensional service model with a digital and data-driven leader.

One of the COVID pandemic’s many far-reaching ripple-effects on the healthcare industry is the accelerated adoption of virtual healthcare. Virtual patient care is shaking up our health ecosystem, and it’s forcing our entire industry to re-think the customer journey. Jay Appel discusses a few of the best communication strategies, alternative channels, and messaging adjustments that ad agencies can deploy to help pharma companies support the virtual customer experience – for patients and healthcare professionals.

With nearly two decades of experience, Sharlene Jenner will focus on bringing engagement strategy to data-driven, customer experience marketing at every stage of the decision journey.

Chris Ozanian will be responsible for expanding on JUICE’S ongoing digital success with clients who are craving omnichannel leadership and a customer-focused approach to digital marketing.

In teasing out marketing attribution for audience actions, the last touch before conversion isn’t necessarily the one that matters most.

The Point of Care Network, LLC (POCN) Breast Cancer Center of Excellence is the only resource of its kind that is curated by breast cancer nurse practitioners and physician associates experts and created to help other NPs and PAs improve their knowledge and improve patient care.