Tag Archive for: diversity

Inizio, a global strategic partner for health and life sciences with a full suite of advisory, medical, marketing, communications, and patient and stakeholder engagement services, has strengthened its senior leadership team with the appointment of Stefanie Christmas as its new Global Head of Diversity, Equity & Inclusion (DE&I).

We know that a lack of diversity in healthcare settings can lead to harmful disparities in health outcomes, but a lack of diversity in messaging can also make people less likely to seek care in the first place. While social media influencers are working to change narratives and correct harmful assumptions around race, gender, and sex in the medical field, every sector of healthcare can work to understand the importance of diversity, conquer biases and stigma, and improve representation.

A federal judge tossed a lawsuit by a group of medical professionals alleging a fellowship program established by Pfizer to improve diversity within its higher ranks discriminates against white and Asian-American applicants.

Part IV: Leaders in healthcare marketing and communications talk about what their organizations are doing to ensure that diversity, equity, and inclusion continues to be a prominent part of the conversation, with actionable impact and results.

Even as their clients are trying to make clinical trials more diverse and equitable, agencies are continuing their DE&I efforts to build a culture where diverse talent is welcomed.

To help marginalized patients feel comfortable with their care, healthcare communicators must expand our library of stories.

One of the advantages of leveraging behavioral science in healthcare marketing is that it provides marketers with powerful tools to do what we do best: solve problems. Once we are able to identify the unique behavioral barriers at play, the science leads us toward solutions that are likely to be successful in addressing them. But what happens when we are faced with behavioral challenges that are not so clearly solvable?

With reproductive rights under attack and professional and personal challenges escalated as a result of the pandemic, women have been collectively called on to lead with not just authenticity, but also with compassion, kindness, and empathy. “In times of crisis, women take center stage. We are the peace makers, the solution seekers, the voice amplifiers,” said HBA interim CEO Wendy White at the 2022 HBA Annual Conference.

We cannot underestimate the negative impact – not only on individual lives but also on wider society – of participant populations not being proportionately represented in clinical trials.

NYF Health launches Future Now Categories, NYF Health DE&I Advisory Board, and Multiple Special Industry Awards.