Part IV: Leaders in healthcare marketing and communications talk about what their organizations are doing to ensure that diversity, equity, and inclusion continues to be a prominent part of the conversation, with actionable impact and results.
Achieving genuine human connection is a crucial part of survival. We all want to feel seen and heard, whether it’s on a casual level during a conversation about work, or on a humorous level exchanging the adventures of parenting, or at the very deep level of discussing and sharing mental health challenges. When it comes down to it, we want to be understood and supported, not necessarily by everyone we know but by the people who matter to us most. We want – we need – empathy. And when it comes to health, and managing the healthcare journey, this concept is no different.
Patient support for these populations can greatly impact their overall well-being and willingness to adhere to prescribed therapies, but is also critical to alleviating the inherent anxiety accompanying the diagnosis and treatment journey in rare disease. To help ensure an optimum experience, the best patient support programs will address these concerns by blending the empathy of human connection with the scale of technology.
More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.
IPG Health today announced the launch of Humancare, a new healthcare communications agency dedicated to making humans care. Drawing on empathy, data-driven insights and creativity, the new agency creates experiences for providers and patients that inspire action and drive behavior change. Humancare’s capabilities include brand strategy, creative, brand engagement and more, helping humans be better, live better and get better.
IPG Health is proud to announce the launch of 90NORTH, the network’s new software-based advisorship that enables pharmaceutical, biotech and life science companies to tackle complex issues beyond traditional marketing communications. 90NORTH, its name derived from the coordinates for the north pole, uses proprietary software platforms that help clients solve complex business problems and uncover innovative areas for competitive advantage and growth.