Traditional pharmaceutical sales and marketing approaches will be inefficient when trying to reach such a small population. To maximize efficiency and effectiveness of commercial efforts, commercial leaders must take a creative approach to their targeting strategy.
Tag Archive for: engagement
Many things have changed in brand representation over the course of the past few years and these changes will continue to accelerate as we move forward. What hasn’t changed is the necessity to provide HCPs with the information and support on which to base adoption, and to do so with the personalization required to build relationships over time.
