Posts

Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 32nd Annual Manny Awards, recognizing the best in healthcare advertising and communications. The 2021 Manny Awards ceremony will be held virtually on Thursday, April 22. Klick Health CEO Lori Grant is being honored as the 2021 Industry Person of the Year. 

The pandemic touched every part of pharmaceutical marketing in 2020; its impact will continue to transform the industry in 2021 and for years to come.

The pharmaceutical industry can expect continued pricing pressures in 2021, with only a slight nod of respect from the general public given to its activities in generating vaccines and therapies to fight the pandemic.

As the world awaits the production and distribution of hundreds of millions of doses of COVID-19 vaccines that have been granted emergency use authorization, biopharmaceutical companies and manufacturers are developing the next wave of vaccines and therapeutics to combat the pandemic.

2019 was a good year for the pharma industry, even as questions on value kept coming; but 2020 brought a pandemic that raised an “all hands on deck” attitude as well as business challenges.

The Medical Advertising Hall of Fame honored 2019 inductees Carol DiSanto and Charlene Prounis on Feb. 7th at The Pierre in New York City.

The threatened “pharma marketing tax” may be back in play during 2019, at both the federal and state levels.

The U.S. Department of Health and Human Services (HHS) is considering proposing a plan that has many moving parts, one of which could potentially take the price that Medicare pays out to providers for Medicare Part B drugs and turn it on its head.

The talent and tenacity of immigrants can help drive the life sciences industry into the future, if we have the will and the wisdom to encourage it.

In seeking innovative players that could change pharma and healthcare, Med Ad News found the developer of an app that helps people determine what illnesses are in their neighborhoods; the creator of a wearable injector that allows patients on biologics to receive these drugs outside the clinic; and a designer of a deep learning network aimed at giving pharma and healthcare companies a handle on their data.