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Telehealth boomed during the pandemic, and experts believe that even with the world opening back up, pharma companies will have to continue to shift and strengthen tactics to reach physicians and patients virtually.

Although the endocannabinoid system has been intensely studied, there are still few drugs approved or in development that interact with it.

Med Ad News talked to the management team of LevLane about the process of building best brands, key factors in producing a successful brand launch, navigating the launch of new products and campaigns with clients during the COVID-19 pandemic, and other topics.

Humira could generate more than $20 billion in sales for AbbVie during 2021 while Merck’s Keytruda is on track to become only the second prescription medicine ever to exceed $16 billion in annual sales.

The World Health Organization defines health technology as “the application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives.” While that’s true, it’s a pretty broad statement. In an era when we’re seeing rapid technological shifts in the way people measure, monitor, and think about their health, it’s worth focusing any discussion of health technology to a few key areas that best highlight some of the more exciting – and challenging – aspects of health technology development at this point in 2021.

The Medical Advertising Hall of Fame honored 2019 inductees Carol DiSanto and Charlene Prounis on Feb. 7th at The Pierre in New York City.

The threatened “pharma marketing tax” may be back in play during 2019, at both the federal and state levels.

The U.S. Department of Health and Human Services (HHS) is considering proposing a plan that has many moving parts, one of which could potentially take the price that Medicare pays out to providers for Medicare Part B drugs and turn it on its head.

The talent and tenacity of immigrants can help drive the life sciences industry into the future, if we have the will and the wisdom to encourage it.

In seeking innovative players that could change pharma and healthcare, Med Ad News found the developer of an app that helps people determine what illnesses are in their neighborhoods; the creator of a wearable injector that allows patients on biologics to receive these drugs outside the clinic; and a designer of a deep learning network aimed at giving pharma and healthcare companies a handle on their data.