Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners of the 2021 Manny Awards, celebrating the best in the healthcare communications industry. The 32nd anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.
After one full year when just about everyone who could was working from home, healthcare advertising agencies have managed to adapt and thrive, using technology to serve their clients, onboard new employees, and create bonds.
Agencies and networks featured in Med Ad News’ 2021 Healthcare Communications Agencies Edition have kept client work going smoothly during the COVID-19 pandemic, and when it came to sustaining their own cultures, managed to rise to that challenge in unique ways. From Zoom coffees and cocktails, to ice cream deliveries, to art exhibits, to showing off the activities and things that kept them sane during lockdown, many healthcare ad agencies strove to extend their culture to everyone’s work-from-home situation.
As the world awaits the production and distribution of hundreds of millions of doses of COVID-19 vaccines that have been granted emergency use authorization, biopharmaceutical companies and manufacturers are developing the next wave of vaccines and therapeutics to combat the pandemic.
2019 was a good year for the pharma industry, even as questions on value kept coming; but 2020 brought a pandemic that raised an “all hands on deck” attitude as well as business challenges.
The Medical Advertising Hall of Fame honored 2019 inductees Carol DiSanto and Charlene Prounis on Feb. 7th at The Pierre in New York City.
The threatened “pharma marketing tax” may be back in play during 2019, at both the federal and state levels.
The U.S. Department of Health and Human Services (HHS) is considering proposing a plan that has many moving parts, one of which could potentially take the price that Medicare pays out to providers for Medicare Part B drugs and turn it on its head.
The talent and tenacity of immigrants can help drive the life sciences industry into the future, if we have the will and the wisdom to encourage it.
In seeking innovative players that could change pharma and healthcare, Med Ad News found the developer of an app that helps people determine what illnesses are in their neighborhoods; the creator of a wearable injector that allows patients on biologics to receive these drugs outside the clinic; and a designer of a deep learning network aimed at giving pharma and healthcare companies a handle on their data.