To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors.
A listing of holding companies/networks and their healthcare communications agencies and also independent healthcare communications agencies.
Recognized as Med Ad News’ 2017 healthcare agency/network industry person of the year, Dana Maiman brings the intellectual prowess and strategic rigor of a legal education to her position as the CEO and president of the FCB Health family of companies worldwide.
On February 22, 2017, a white American man shot two Indian men at Austin’s Bar & Grill in Olathe, Kansas, who he had mistaken as Middle Eastern. The man yelled, “get out of my country” before shooting the men, killing one. A third man was shot and wounded after he came to the mens’ aid. Tragically, the man who was killed, Srinivas Kuchibhotla 32, was the husband of an Intouch Solutions employee, Sunayana Dumala.
As private practices close and the number of doctors joining rep-restricted hospital-based and integrated delivery networks of healthcare increases, pharma needs to look at the advantages of mobile marketing to “detail” these hospital-based professionals.
The third annual edition of Lions Health took place on June 18th-19th at the Palais des Festivals in Cannes.
To reach payer audiences, companies have to focus far less on promotional tactics and show the value of their products.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements. Agencies profiled in this magazine must have a significant […]
Holding companies/networks and their healthcare communications agencies The Access Group is the parent company for MedAccess of San Diego, medaccessbrands.com Alliance Data Systems is the parent company of Epsilon of Irving, Texas, epsilon.com Cello Group plc is the parent company for Cello Health of Yardley, Pa., cellohealth.com Cognizant is the parent company of Cadient […]
Ed Mitzen has successfully launched three different healthcare marketing companies totaling more than $300 million in combined revenue. His current company, Fingerpaint, is a full-service marketing agency with 135 employees, three locations and nearly $30 million in annual revenue. Breaking from the typical ad agency paradigm, Ed launched this employee-owned company with the mantra, […]