The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles, the pharmaceutical industry is well-positioned to navigate this change due to its experience in working within strict privacy and regulatory frameworks. This article explores the specific implications of a cookie-less future on HCP targeting, delving into effective strategies, solutions, and best practices to effectively engage with this critical audience segment while prioritizing data privacy.
Tag Archive for: first-party data
This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.
Clarify Health, a leading cloud analytics and value-based payments platform company, and Datavant, the leader in helping organizations securely connect health data, today announced an expanded collaboration to enable life sciences companies to connect their proprietary, first-party data in Clarify’s AI-powered Atlas analytics platform to improve clinical development and commercial operations.