Tag Archive for: go-to-market strategy

“Over his impressive career, John has successfully scaled technology solutions for the life sciences industry,” said Beth Beghou, CEO of Beghou Consulting. “I know he is as enthusiastic as we are about helping companies develop agile and patient-centric commercialization models.”

Changes are ahead for professionals in life sciences sales and marketing, and medical affairs. From the widening gap between AI-users and those companies still holding out; to the next evolution in AI, and how companies will seek to make it more practical on a global scale; to the impact of AI on leveraging digital opinion leaders to get more clinical evidence in the hands of doctors, Aktana offers its predictions for the coming year.