The multimillion-dollar collaboration will develop small molecule drugs against undisclosed targets.
Tag Archive for: Google
In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt their strategies to continue connecting with prospective patients in a relevant and impactful manner.
SXSW takes a pulse on what is hot in technology and popular culture for the coming year, and several trends emerged that pharma can begin working with now. Here’s what we saw at SXSW and what you need to know about it.
Finding ways to deliver personalized ads leaving out personal identifying information is especially crucial in the pharmaceutical marketing landscape where data privacy is essential.
Olohan, formerly Google healthcare managing director, joins the celebrated global health commercialization partner as executive vice president, growth.
Google introduced a number of new features as part of the Google Marketing Live 2022 event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well, according to Christa Toole, Partner, Search and Analytics, at Greater Than One.
