Tag Archive for: health and wellness

Phil Bartlett and Oliver Caporn have been brought into the agency to lead global marketing engagements.

A nationally representative survey of 2,001 employed adults in the United States released by the health insurance company Aflac  found that many — one in four — simply skip regular checkups because they are feeling healthy. According to the survey, about half of adults have avoided at least one common health screening, including tests for certain diseases and other exams.

A 15-year media and marketing professional, Prudhomme has extensive healthcare experience that includes planning and executing measurably successful media strategies promoting prescription and over-the-counter brands for companies including Pfizer Consumer Health, Bausch Health, and Valeant Pharmaceuticals.

Hesdon has more than 15 years of experience helping clients and partners implement effective digital media strategies leveraging search engine marketing, social media, display and mobile marketing, and data analytics. His health and wellness experience covers a wide range of brands for clients including Gilead, Radius and Pfizer Consumer Health.  

With a distinguished career at industry powerhouses McCann and BGB, Tortora brings an exceptional level of expertise as an award-winning writer and Creative, having orchestrated groundbreaking campaigns for more than 20 Fortune 500 companies, particularly in the health and wellness sector.

The agency will expand business development capabilities with advanced data-driven approaches and ‘return on imagination’.

How do you inspire teams to keep learning? In healthcare and wellness, how can we apply learnings from one initiative to another?

The acquisition of the CHC allows the 4A’s to expand their capabilities for members and reach into a broad spectrum of issues impacting healthcare communications including free speech rights for advertising, opposing discriminatory taxation and ensuring responsible boundaries around data collection and usage to ensure the robust growth of the evolving health and wellness market.

As the rapid evolution of the health and wellness sector continues to necessitate innovative thinking and activation across the industry, Havas Health & You appointed seasoned strategic leader Paul Pfleiderer as President of Havas Life New York. Pfleiderer will work closely with Havas Life Group President Denise Henry to drive the agency’s growth and strengthen its market leadership presence through exceptional client work and culture.

Managing Director Michael McNamara, former president of Havas Life NY, touts McKinney Health as a truly integrated agency that leverages health expertise with innovative consumer brand experience.