Tag Archive for: health outcomes

The initiative aims to raise awareness of the role of virtual twins in accelerating medical research and delivering personalized care. On social media, Emma Twin will document how she, as a virtual twin, helps doctors and researchers better understand diseases and the effects of treatments, without risk to real patients.

Generative AI such as Amazon’s HealthScribe transcribing patient visits may open a whole new world of real-world evidence by organizing unstructured and untapped data sources in EHRs.

The companies will collaborate on a dynamic patient journey visualization and analytics solution that leverages Real Chemistry’s robust AI and analytics engines. The new offering will make it easy for clients to access accurate, contextual insights and visualize the process patients go through from diagnosis to treatment to better understand access, affordability and adherence to treatments.

Syneos Health has promoted seasoned talent to lead creative expression and strategy in communications that drive positive health outcomes.

The organization asked J&J to publicly commit that it will drop any secondary patents for its drug-resistant tuberculosis drug Sirturo (bedaquiline) in countries with a high disease burden.

The changes, which coincide with Chief Executive Officer Matt McNally’s first anniversary at the helm, include a new logo and design elements that embodies their employee’s sentiment of the organization’s culture, manifest the global network’s ambition, doubling down on a new brand narrative that clarifies the complexity of the network’s portfolio for both clients and employees and clearly articulates what OHG does and what it stands for.

The pharma industry is facing an opportunity to overcome rare and orphan disease patient resistance and build long-term relationships through support programs specifically designed to best serve these populations and improve patient outcomes.

Monday, February 13, 2023, was a typical day for me as a healthcare marketer and busy mom of two, aside from having my yearly 3D mammogram. Fast forward a few days to Thursday the 16th, at 3:56 PM, which kicked off a scary period in my life. The “C word.”

Presently, Medicare is forbidden by law from paying for antiobesity prescriptions. But should the bipartisan The Treat and Reduce Obesity Act get reintroduced and passed by Congress, Medicare will be compelled to cover drugs for weight loss.

There’s no shortage of information dedicated to reconciling the rewards and risks of cell and gene therapies, and how payers and employers can best provide access to potentially transformative treatments while factoring in price and affordability. We believe that the classical game theory paradox, the “prisoner’s dilemma,” may provide useful insights in helping the various stakeholders develop solutions for how best to cover CGTs.