3M Co. said on Tuesday that Bryan Hanson would be the chief executive officer of the healthcare company it plans to spin off.

Two years of a worldwide pandemic. An endless amount of impact. Business models across all industries were stretched, accommodated, and changed forever. None more so than health and wellness. Within health and wellness, telehealth was one of the areas that saw the most change. 

Medtronic plc (NYSE:MDT) and DaVita Inc. (NYSE:DVA) today announced the intent to form a new, independent kidney care-focused medical device company to enhance the patient treatment experience and improve overall outcomes.

If you flip through history, you’ll realize that our fundamental healthcare needs haven’t changed since the year 1885. We still seek rest when we’re ill, feel pain when we overexert ourselves, and need guidance from experts on our health and wellness. But the tools we have to meet these perennial needs have shifted dramatically since the 19th century, and especially over the past decade, wherein technology has advanced faster than even the greatest Sci-Fi film producers imagined, according to Greater Than One Chief Technology Officer Ken Winell.

Healthcare marketers spend more than $6.5 billion each year and depend on ad performance reporting to ensure the relevancy and effectiveness of their campaigns. Yet most patients feel like the ads they see are not relevant to them, in part because many in the industry continue to use measurement methods that delay necessary optimizations by weeks or months. DeepIntent Senior Vice President John Mangano analyzes how delayed measurement is costing healthcare marketers.