“Modern agencies today need to be consultants first, leaning away from manual work and toward strategic consultative contributions,” explained Chief Technology Officer Oleg Korenfeld. “This is only step one for us. We continue to find opportunities to automate to increase speed in other processes and have our expert teams focus more on strategic council. The new generation of advertising employees – at every level – will have more exciting careers.”
Tag Archive for: healthcare agencies
Wow, this headline is ironic. I wrote it March 27, 2023. I took the photo March 29, 2023. After successfully ducking the ’vid for three years, the ’vid found me.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements.
“2023’s NYF Health Executive Jury are recognized for their exceptional reputation and world-renowned award-winning work,” said Scott Rose, President, New York Festivals Advertising Awards Competitions.
FCB Health wins Healthcare Network of the Year, AREA 23 wins Healthcare Agency of the Year and notches Health Grand Prix for Good.
Joanna Jacobs came on board as president of TBWA\WorldHealth a few months ago. Med Ad News recently caught up with her and CEO Robin Shapiro to talk about how Jacobs came to the agency, her plans for the next few months, and her commitment to diversity, equity, and inclusion (DE&I).
