Part I: From patient access issues to significant cost cutting to the Inflation Reduction Act, there are a host of challenges that the industry is up against in 2024. Our experts weigh in.
Tag Archive for: Healthcare Agency Roundtable
Part III: A look at how artificial intelligence is affecting innovation in marketing and promotion, and working with clients.
Part IV: Leaders discuss how social media has changed messaging and engagement with patients and HCP, and the role of influencer marketing.
Part V: Cost pressures, increasing value while improving health outcomes, and leveraging real-world evidence are top of mind.
Part VI: Leaders in healthcare marketing and communications share their thoughts on what excites them about the year ahead.
The convergence of AI with pharma marketing can lead to more efficient campaigns, better customer relations, and a deeper understanding of market trends and behaviors. As relates to AI in the biopharma industry, Jay Appel, chief digital and growth officer at The Bloc talks about what has him most excited.
Part I: Leaders in healthcare marketing and communications reflect on the push to attract and retain industry talent.
Part II: Leaders in healthcare marketing and communications discuss the looming concerns regarding the healthcare ecosystem.
Part III: Leaders in healthcare marketing and communications explain where technology will have the most impact on the industry.
Part IV: Leaders in healthcare marketing and communications talk about what their organizations are doing to ensure that diversity, equity, and inclusion continues to be a prominent part of the conversation, with actionable impact and results.
