Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.

As the Manny Awards returned to an in-person event in April 2022 for the first time in three years because of the COVID-19 pandemic, many of the healthcare communications agencies and networks featured in Med Ad News’ annual special report are thriving.

The Bloc, which for over 20 years has redefined what a health creative agency can do, recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc’s award-winning creative into unique digital experiences for highly targeted audiences.

Healthcare media planning powerhouse CMI Media Group, a WPP company, launched an Inclusive Media Center of Excellence to be a catalyst for change, strategically driving investment in underserved audiences, providing equitable coverage and access to information to support their healthcare journeys. The inclusive media COE is dedicated to healthcare.  

Award-winning health communications agency Evoke KYNE announced the appointment of Maureen Byrne to President. Byrne assumed global leadership responsibilities from David Kyne including management of the agency’s client portfolio, Executive Leadership Team and more than 175 employees across geographies.

Some rare blood disorders are a life-threatening emergency that require urgent action, but for some healthcare professionals (HCPs) it’s hard to recognize and treat a disease you rarely see or experience. McCann Health New Jersey, an IPG Health company, helped develop, design and support the launch of “FROM VERY RARE TO VERY REAL.” The virtual reality (VR) experience helps HCPs look beyond data and diagnostic algorithms, and instead actually feel like they are at the center of a real emergency.

Leading pharmaceutical business and marketing publication Med Ad News revealed the winners of the 2022 Manny Awards, celebrating the best in the healthcare communications industry. The 33rd anniversary of the black-tie gala event was held on April 21 at The Lighthouse at Pier 61 in New York City. Manny Awards were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.

imre put a stake in the ground to be a leading data-driven marketing agency by naming Matthew Zogby as Chief Data Officer. Zogby’s hire coincides with the addition of Christopher Lang as Head of Data Science, as the pair sets out how to redefine what data means to the agency and how data shows up for client partners.

Andrea Hartman has joined IPG Health’s growth accelerator agency SOLVE(D) as EVP, Media Strategy and Activation, boosting the media leadership bench of the multifaceted solutions partner. In this role, Hartman is leading a multifaceted media department of 90+ team members across a portfolio of accounts, further elevating the already industry-leading agency.

Story-driven communications agency SONIC Health announced the appointment of Vice President of Client Services Peter Shin, who was a Group Product Director at a Johnson & Johnson company.