Tag Archive for: healthcare communications

At this year’s SXSW, amid the whirlwind of tech and culture, a clear yearning pulsed through its presentations and panels: a quest for authenticity, humanity, and a raw, unfiltered sense of realness. This wasn’t just a fleeting theme, but the core of what people are seeking today — in life, in technology, and yes, with brands. The following are a few key observations as a brand and design leader from the floor.

Med Ad News has announced the finalists for the 35th Annual Manny Awards, which recognize and celebrate the best in pharmaceutical and healthcare advertising, and has named its 2024 Industry Person of the Year. The Manny Awards gala takes place on April 25, 2024 at Pier Sixty, Chelsea Piers in New York City.

Industry veteran Mel Routhier will lead VML Health’s global creative team with the new appointments of Khalid Latif as global executive creative director (Europe), VML Health and Natxo Diaz as global head of health craft, VML Health.

Three general manager positions and one vice president position mark the latest career advancements at the fast-growing company.

As part of his appointment to the role of COO, Valdez will work directly with Elizabeth Apelles, CEO of Greater Than One, to align the agency with a renewed shared vision, along with clear goals for growth and innovation.

By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.

This latest collaboration aims to further enhance The Bloc’s presence in the U.K. marketing and medical communications market, building on its leadership position in global health communication.

The combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics.

Scrum50 brings a decade of barrier-free, consumer-connecting expertise to enhance BGB’s expanding capabilities.

With a passion to continually push the creative envelope, this year’s MedAdvocate jury are bringing their international, award-winning experience to the 2024 Manny Awards. This unbiased panel of industry experts will report to the Manny Award judging table during the finalist voting session, which will be held on Thursday, March 7 in New York City.