The move comes as Evoke continues to invest in its high-growth audience intelligence, omnichannel and media, and activation capabilities to provide clients with new and innovative solutions to their most pressing commercial and communications challenges.
With a 25 year heritage in the industry, natrel is a full-service healthcare communications agency that offers a range of strategic and creative services grounded in a deep understanding of powerful branding and metrics of success. Integrated with Wedgewood, natrel will help transform scientific and clinical encounters into lasting bonds between brands and customers. This relationship builds on almost 40 years of a working bond between the founders of the two agencies.
As an industry, we may not be able to change the political landscape, but as members of the healthcare advertising world, we have a responsibility and role to play in educating and supporting HCPs to deliver inclusive and often life-changing care to the LGBTQ+ community.
Popa has more than 20 years of experience in communications, including 7 years dedicated to the pharmaceutical industry. Her work has spanned multiple therapeutic areas, including cardiology, neurology, and orphan diseases.
Bonello has more than 30 years of experience, including 15 years in the clinical research industry.
This year’s honor went to IPG Health’s Renee Mellas, Group President: AREA 23, AREA 23 on Hudson, McCann Health New York, and IPG Health Canada; and Tim Hawkey, Chief Creative Officer: McCann Health New York and AREA 23.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements.
It was a year of wins and launches at AbelsonTaylor. Executives say along with a bounty of work with existing clients carrying over from 2021, AbelsonTaylor’s brand roster grew throughout the year, with the agency gaining six accounts resulting from the expansion of several long-standing relationships.
“Was ’22 the year of 23? Well, let’s check the instant replay,” agency leaders say. They note how in 2022, AREA 23 was named “Agency of the Year” across the board at Cannes Lions Health, MM&M Awards, London International Awards, Clio Health, and The Creative Floor Awards. AREA 23 CCO Tim Hawkey was ranked “No. 1 CCO in the World” by The One Show, and the agency was named “Most Creative” and “Most Admired Agency” at the Manny Awards. Ad Age awarded AREA 23 “Tech Innovation of the Year,” and it brought home the Cannes Lions Grand Prix for Good. “We were hoping our namesake year 2023 was going to be a special one, but in true AREA 23 fashion, we went and jumped the gun and overdelivered,” quips President Renée Mellas.
Adelis Health as a healthcare marketing communications company and strategic consulting firm that partners with innovators who discover, differentiate, and launch important therapies, services, and technologies.