The deal strengthens the agency’s consumer expertise within healthcare and pharma.
Evolution Road will become part of Inizio’s MarComms business unit, Evoke, enhancing its commercial innovation offering, digital health solutions, and end-to-end omnichannel suite of services.
Berman will oversee the creative across all clients, building on the agency’s creative reputation and advancing its mission of creating inspiring ideas that emotionally move people to take action.
Integrated medhealth communication, integrated medhealth communication North America and Pulsar Health have joined forces to provide both agility and excellence in global healthcare communications, coupling scientific expertise with intelligent creativity, delivering meaningful solutions that are unique to the bespoke needs of each client, communicating science and driving meaningful conversation.
To help address the need for more content-focused solutions to reach HCPs more effectively, Havas Health & You has formed a global partnership with Evermed, a technology company whose modular content hubs power personalized video content delivery for life science companies and HCPs.
The agency will provide end-to-end omnichannel offering and capabilities across healthcare that will support and complement the network’s agencies and clients in the region.
Visconti will oversee all aspects of the agency’s marketing intelligence services, leading a team of accomplished specialists who provide data, analysis, insights, multi-touch attribution models, predictive data intelligence, and success metrics for enhancing client and agency decision-making and optimizing the impact of client marketing campaigns.
The acquisition fosters continued expansion of the network’s APAC presence.
IPG Health taps AREA 23 leadership for expanded responsibilities. The move sees AREA 23 leaders, Renee Mellas and Tim Hawkey, add McCann Health New York to their responsibilities as Group President and Chief Creative Officer, respectively.
The ecommerce offering will keep CMI Media Group on the cutting edge of direct-to-consumer marketing, connecting life sciences, medtech and healthcare clients to audiences ready to buy.