Erica Rivera is vice president, director of engagement strategy at AbelsonTaylor.
Posts
More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.
Joanna Jacobs came on board as president of TBWA\WorldHealth a few months ago. Med Ad News recently caught up with her and CEO Robin Shapiro to talk about how Jacobs came to the agency, her plans for the next few months, and her commitment to diversity, equity, and inclusion (DE&I).
Peregrine Market Access, a full-service consulting, communications and commercialization partner for the life science industry, welcomes Ronald Deng, MS, PharmD, as a new addition to the content strategy department.
EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, today unveiled EVERSANA INTOUCH, marking the transformation of its full-service, global healthcare agency network serving the life sciences industry. Combining the power of world-class creative, media and digital innovation with payer, patient, and healthcare communications expertise, EVERSANA INTOUCH reinvents life sciences marketing as the first and only agency accelerating brand performance through insights and seamless connectivity to EVERSANA’s integrated commercialization solutions.
Fishawack Health (FH) announces the acquisition of leading healthcare consulting and advisory firm Avalere Health from Inovalon, which acquired the consultancy in 2015.
Today, Evoke announces the integration of Ashfield Health marketing and communications agencies to form a new global healthcare brand, experience and communications platform, purpose-built to make health more human. The combination of two leading global healthcare organizations in one agile platform under the Evoke name creates one of the industry’s deepest and most dynamic marketing and communications offerings.
Omnicom Group today announced the appointment of Matt McNally as CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom’s DAS Group of Companies (DAS). McNally succeeds Ed Wise, who held the chief executive role since OHG’s formation in 2016 and recently announced his retirement.
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan was appointed Chief Client Officer. She is responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model.