Tag Archive for: healthcare marketing

At this year’s SXSW, amid the whirlwind of tech and culture, a clear yearning pulsed through its presentations and panels: a quest for authenticity, humanity, and a raw, unfiltered sense of realness. This wasn’t just a fleeting theme, but the core of what people are seeking today — in life, in technology, and yes, with brands. The following are a few key observations as a brand and design leader from the floor.

Market access emerged as a crucial commercial function at pharmaceutical manufacturers a little over 20 years ago, followed closely by the creation of specialized market access agencies. With so much changing over the last two decades, the time is right to take a fresh look at how market access agencies support manufacturers today to ensure that expectations are aligned and that unrealized potential doesn’t negatively impact brands.

Artificial intelligence (AI) surely stands at the forefront of one of the most transformative periods in the pharmaceutical industry. Its rapid drug discovery capabilities and potential for personalized patient care mark AI as a revolutionary influence in reshaping the pharmaceutical industry. Central to this transformation is natural language processing (NLP).

Med Ad News has announced the finalists for the 35th Annual Manny Awards, which recognize and celebrate the best in pharmaceutical and healthcare advertising, and has named its 2024 Industry Person of the Year. The Manny Awards gala takes place on April 25, 2024 at Pier Sixty, Chelsea Piers in New York City.

Engineered to empower providers in enhancing the quality of care and ultimately elevating patient outcomes, Spark leverages advanced patented technology, clinical data, and AI-triggers to seamlessly deliver clinically relevant communications within existing clinical workflows, in real-time.   

The Empower system is the first of its kind, award-winning operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface.

The agency has elevated employees to senior art directors and senior medical strategists.

The strategic hires continue to underscore Coefficient Health’s rapid growth and ongoing commitment to providing clients with the highest level of service and expertise in navigating the ever-evolving healthcare landscape.

Artificial intelligence is well beyond a buzz word. Agencies can’t talk the talk anymore; they need to understand how the technology can apply across their entire business.

SFC Group’s acquisition of CareContent underscores its unwavering dedication to delivering compelling content and creative marketing solutions to its clients. By adding CareContent’s talented team members and assets, SFC Group is poised to redefine the standards of excellence in healthcare marketing and usher in a new era of growth and opportunity.