Preston Taylor is a welcome addition to Greater Than One’s leadership team. According to Bindhu Gopalan, Chief Commercial Officer, “Preston’s strategic financial background, and his experience working with major agencies, will be essential to our efforts to better scale with clients as they grow”.
The healthcare services platform provider connecting providers, employers, and patients to transparent and transactable healthcare is launching its annual campaign to reduce the cost of 2D and 3D screening mammograms.
This first-to-market technology gives patient service teams nearly immediate insight into patient coverage from both pharmacy and major medical plans, the potential need for prior authorization support, and any financial responsibilities impacting patient access and speed to treatment.
“Helping our brightest stars shine bright was always the favorite part of my creative leadership role, which is why I am now dedicating my life to doing that full time,” says June Laffey. “I honestly believe there is a fundamental lack of support for creatives when they are promoted into leadership roles, and many struggle with the transition, through no fault of their own. I feel honored to be in a position to help pass on my many lessons and the best of my life and creative experiences so others can benefit, without the pain. I am delighted to add The Considered to my stable of exceptional agency partners.”
Machelle Henks and Shannon Moylan join imre’s senior leadership team that includes cross-functional agency practice leads including client experience, creative, data and insights, digital experience, earned, finance, growth, interactive, and operations.
In her new role, Govil will design and implement innovative approaches to understand client needs and build and grow teams to exceed them. She will partner with leaders across Real Chemistry to continue to deliver impactful work for the company’s outstanding roster of clients.
Urhekar will play a key role on the company’s Executive Committee as he unites 1,600 employees as one team under a single vision, breaking down barriers to faster-connect patients to life-enhancing therapies. All business units — Consulting; Medical; Policy; Value, Evidence and Access; Marketing; and Digital Experience and Technology — will report to Urhekar.
Rising to meet the dynamic demands of the healthcare sector, The Bloc Value Builders, a Bloc Agency, has strategically expanded its footprint in market access by introducing a consultancy division. The Value Builders announced this groundbreaking initiative is further strengthened by the appointment of Carolyn Atchison. She will serve as the senior vice president of market access consulting, boasting more than 20 years of expertise at industry front-runners like Amgen and Acadia Pharmaceuticals.
This season’s campaign focuses primarily on pregnant people and children because of concerning drops in coverage among those groups in recent years.
The new multidisciplinary offering addresses industry need for more inclusive clinical trials and product development.