While it’s never actually possible to fully predict the future, we are looking ahead to how artificial intelligence and other emerging technologies – combined with the human touch of professionals – will shape the future of the business of healthcare and pharmaceuticals for generations to come. Before looking at AI’s potential impacts in the space, we must first take stock of the macro trends in healthcare.
Tag Archive for: healthcare marketing
Artificial intelligence (AI) is transforming various domains of human activity, including health care. AI can assist in diagnosis, treatment, monitoring, and prevention of diseases, as well as in enhancing the quality and efficiency of health care delivery. However, AI also poses some challenges and risks, such as ethical, legal, and social implications, data privacy and security, and human-AI interaction.
When it comes to shining the media spotlight on women’s health issues, there exists a culture of silence that demands to be challenged. It’s the 21st Century and health issues that affect half the world’s population are still marginalized in the mainstream media. The stigma and taboo surrounding women’s health issues are deeply entrenched in our society. The reasons for this are complex and related to various socioeconomic factors, societal norms, and ultimately healthcare systems and structures.
Innovation as Strategy isn’t just a concept — it’s a mindset shift. It’s about reimagining possibilities, challenging conventions, and embracing a culture of continuous innovation.
The Centered business unit is a catalyst for reform by fulfilling unmet needs in the digital creative ad space and influencer/creator strategies within the healthcare industry. With this development, CMI Media Group is investing in new custom technology, including AI, and employee expertise in order to offer unique solutions to clients. By expanding their services, CMI is investing in closing these gaps within industry processes and adding to the quality, ease and convenience of clients’ experiences.
Daryl Somma DiSalvo will be leading the practice across the agency platform’s brand and creative business. In this role, she will oversee the development of client brand strategies, elevate the global strategy practice, and unlock transformative growth for health brands and businesses.
The global pharmaceutical company confirmed that Publicis will be handling all creative duties moving forward and that IPG Health will retain the PR.
Indegene, a digital-first, life sciences commercialization company, announced the acquisition of Trilogy Writing & Consulting GmbH (Trilogy), a global provider of specialty medical writing capabilities across clinical, regulatory, safety and medical content to life sciences companies. The acquisition by Indegene Ireland, a subsidiary of Indegene Limited, augments Indegene’s depth of clinical and regulatory writing expertise for market authorization applications globally.
The agency has elevated Kristen Kuhns to the role of senior art director, Margaret Scimia to director of client services, and Chris Manzella to senior account manager.
A consistent theme from SXSW is the downturn of brand advertising. Consumers don’t want to feel marketed to but are open to content that is entertaining or provides some value exchange. Value is not a new concept, as content marketing has been a consistent tactic for a long time. But more often we see consumers’ ability to block or tune out brand content. Couple this with the fact that content looks much different than it did even a few years ago, and it’s clear that this is an area where pharma needs to innovate.