Tag Archive for: healthcare marketing

The consumer health industry in Asia is transforming in front of our eyes; unsurprisingly for a population of 4.5 billion and a kaleidoscope of cultures. Health marketers must reassess their approach and brands must shift to a proactive digital-first mindset.

The launch of The Next Marketing with HJ series coincides with the rise of unprecedented innovation and competition in the marketing world today. As new-age marketers strive each day to achieve the most from their sought-after and captivating marketing campaigns, the show arrives just in time to provide them with the secrets of successful marketing.

Hesdon has more than 15 years of experience helping clients and partners implement effective digital media strategies leveraging search engine marketing, social media, display and mobile marketing, and data analytics. His health and wellness experience covers a wide range of brands for clients including Gilead, Radius and Pfizer Consumer Health.  

Courcy brings more than 20 years of experience working in pharmaceutical marketing and medical affairs and has held numerous senior level positions.

Like any thoughtful clinician will tell you, adequate testing is needed to make a proper diagnosis, and there’s never a one-size-fits-all approach to a good healthcare regime. Surprisingly, this advice can also be said about how brands should approach social media.

We recently caught up with Elizabeth Izard Apelles, CEO of Greater Than One and founder of Honeycomb Health, to get an update on the progress of Honeycomb Health. She shared her deep passion for philanthropy, supporting patients with rare disease, and hopes for the organization’s growth.

Encompassing two healthcare agencies, a full-service production studio and new media services group, the corporate group is poised for continuing growth.

Real Chemistry’s partnership with Writer expands its capabilities into our AI products and services portfolio, including conversationHealth, Integrated Intelligence, IPM.ai and Swoop, as well as the company’s proprietary Insights System with ChatGPT, advanced prompt engineering, data integration and automation capabilities.

The changes, which coincide with Chief Executive Officer Matt McNally’s first anniversary at the helm, include a new logo and design elements that embodies their employee’s sentiment of the organization’s culture, manifest the global network’s ambition, doubling down on a new brand narrative that clarifies the complexity of the network’s portfolio for both clients and employees and clearly articulates what OHG does and what it stands for.

Jay Carter will be responsible for continuing to expand JUICE’S current client base by highlighting the agency’s proven track record of industry firsts in accelerating growth for their clients’ business.