Dennis Urbaniak, executive vice president digital therapeutics at Orexo US and Jay Carter, EVP, director of business development at AbelsonTaylor expand on this important and complex question.
Achieving genuine human connection is a crucial part of survival. We all want to feel seen and heard, whether it’s on a casual level during a conversation about work, or on a humorous level exchanging the adventures of parenting, or at the very deep level of discussing and sharing mental health challenges. When it comes down to it, we want to be understood and supported, not necessarily by everyone we know but by the people who matter to us most. We want – we need – empathy. And when it comes to health, and managing the healthcare journey, this concept is no different.
The long-awaited digital transformation of life sciences has arrived. It went from a promise to a need.
More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.
The leading healthcare communications agencies and networks and their creative work took center stage on April 21. The 33rd annual Manny Awards recognized excellence throughout the healthcare advertising industry across 29 categories at The Lighthouse at Pier 61 in New York City.
Mindful that the world at large and the industry workplace has been forever changed after the last 24 months, the HBA leveraged this annual event to recognize how industry champions have demonstrated the acumen, attributes, and values that are critical, timely, and relevant to successfully lead the greater healthcare and life sciences communities.
Today, Evoke announces the integration of Ashfield Health marketing and communications agencies to form a new global healthcare brand, experience and communications platform, purpose-built to make health more human. The combination of two leading global healthcare organizations in one agile platform under the Evoke name creates one of the industry’s deepest and most dynamic marketing and communications offerings.
Omnicom Group today announced the appointment of Matt McNally as CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom’s DAS Group of Companies (DAS). McNally succeeds Ed Wise, who held the chief executive role since OHG’s formation in 2016 and recently announced his retirement.