Indegene, a digital-first, life sciences commercialization company, announced the acquisition of Trilogy Writing & Consulting GmbH (Trilogy), a global provider of specialty medical writing capabilities across clinical, regulatory, safety and medical content to life sciences companies. The acquisition by Indegene Ireland, a subsidiary of Indegene Limited, augments Indegene’s depth of clinical and regulatory writing expertise for market authorization applications globally.
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The agency has elevated Kristen Kuhns to the role of senior art director, Margaret Scimia to director of client services, and Chris Manzella to senior account manager.
A consistent theme from SXSW is the downturn of brand advertising. Consumers don’t want to feel marketed to but are open to content that is entertaining or provides some value exchange. Value is not a new concept, as content marketing has been a consistent tactic for a long time. But more often we see consumers’ ability to block or tune out brand content. Couple this with the fact that content looks much different than it did even a few years ago, and it’s clear that this is an area where pharma needs to innovate.
The new offering will help life science and pharmaceutical brands create better and more personalized experiences for both diagnosed and undiagnosed patient populations, accelerating paths to diagnosis and treatment, and creating unmatched educational opportunities. Brand teams will gain unmatched insights into what patient communities are saying and looking for, and then serve up customized content to help them at any stage of the patient journey.
“2023 was a banner year for MMC,” shared agency CEO Olga Fleming. “We artfully disrupted everything we touched, including our own brand. We exceeded all business goals, announced new partnerships with disruptive partners, and made significant investments in our people. In 2024 and beyond, we are focused on cultivating a place where people, companies, and brands can thrive to their fullest potential. With these executive appointments and promotions, we are steadfast in our commitment to exceed the loftiest workplace and business expectations, ushering in an era of unparalleled excellence.”
Tristan Bernard was elevated to account director, Jennifer Peckins to VP, account services, and Catherine Lawyer to senior research analyst. Bernard supports Peregrine’s clients with achieving their brand objectives at all stages of a product’s lifecycle. Peckins oversees multiple managed care client accounts spanning various disease states, including dermatology, immunology, pulmonology, rare disease, and oncology. Lawyer uses her knowledge of quantitative and qualitative research, business intelligence, and analytics to gather data-based insights and provide strategic recommendations to help clients boost the competitiveness of their products.
The partnership offers solution to streamline engagement between pharmaceutical companies and KOLs to help increase the value of the clinical collaborations and conversations.
Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams to deliver measurable business success for clients, the core tenet of AT Group’s “Return on Imagination” philosophy. She reports to Lynnette Hunter, executive vice president, director of client services.
The initiative spotlights the resilience of around two million Americans with moderate to severe plaque psoriasis, aiming to amplify their voices, underscoring the strength of their inner vibe, the “it” factor that makes someone uniquely them. The campaign signifies a shift in dialogue from the challenges associated with the condition to empowering individuals to confidently navigate their plaque psoriasis in partnership with their dermatologists.
At this year’s SXSW, amid the whirlwind of tech and culture, a clear yearning pulsed through its presentations and panels: a quest for authenticity, humanity, and a raw, unfiltered sense of realness. This wasn’t just a fleeting theme, but the core of what people are seeking today — in life, in technology, and yes, with brands. The following are a few key observations as a brand and design leader from the floor.