While high-speed broadband, faster and smarter devices are the universal standards, AI-enabled digital technologies are now becoming the new norm, redefining and reshaping the patient-HCP dynamics. This has led to the emergence of micro moments in the HCPs’ professional journey, opening opportunities for lifesciences marketers to tap into them to effectively engage their target audience on the digital medium.

The Curry Rockefeller Group (CRG) is a full-service medical communications company, based in Tarrytown, NY.

Fishawack Health announces today that it is unifying under the new name and brand, Avalere Health. Avalere Health is purposefully built to be the leading, global commercialization partner for changemaking healthcare companies looking to maximize the value of their portfolios while connecting patients to life-changing health solutions.

Linqia introduces a first-to-market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for influencer marketing campaigns.

The company’s new integrated solution helps emerging biotech companies ‘nail the narrative’ when it comes to securing investment capital, talent and clinical trial participants.

These are exciting times for U.S. health care: market access disruption is upon us. It’s great news for patients – and with an informed approach to access strategies, it could be great news for pharma brands, too.  

“Curtis is a former payer who is invaluable to the strategic arm of our business, integral to the high quality of work we deliver, and a voice that our clients and employees respect,” said John Guarino, president and managing partner of Peregrine Market Access. “Promoting Curtis to the highest level of leadership at the company reflects his indispensable role and my confidence in him to help take our company to the next level.”

Pharma companies are striving to convey the true impact of diseases on patients while continuing to empower them.

We see pharma marketers turn to television and digital, but how can they make sure ads are seen, targeted to relevant audiences, and actually driving results?

Why is Ozempic promoting the story behind its jingle? Is this brand vanity taking to ridiculous extremes? Quite the opposite, this is modern brand marketing excellence, and it’s a lesson that more in the pharmaceutical industry can learn from.


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