Tag Archive for: healthcare marketing

Bast brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers.  He has launched and grown many brands, including Nexium, Rexulti, Seroquel, Enbrel, and Wegovy.

As social media platforms begin to offer ad-free subscriptions, the impact extends to the pharma and lifesciences industry.

The agency is expanding its legacy earned, social and digital expertise to offer clients a wider range of marketing capabilities.

Industry veteran Mel Routhier will lead VML Health’s global creative team with the new appointments of Khalid Latif as global executive creative director (Europe), VML Health and Natxo Diaz as global head of health craft, VML Health.

Three general manager positions and one vice president position mark the latest career advancements at the fast-growing company.

As part of his appointment to the role of COO, Valdez will work directly with Elizabeth Apelles, CEO of Greater Than One, to align the agency with a renewed shared vision, along with clear goals for growth and innovation.

By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.

Excitement is mounting across the industry going into 2024 about data and digital innovations’ potential for improving engagement among consumers, patients, and caregivers. That excitement is evident in conversations with eight industry leaders who are embracing digital to advance personalization, support health equity, and reach patients on new channels.

In 2024, the industry must acknowledge the interconnected impact of the Inflation Reduction Act (IRA), growing AI and technology usage, and evolving smart data, as these factors create a ripple effect. How market access responds to these effects will impact sales and marketing. Effectively addressing these impacts lies at the heart of industry reform.

Pharma commercial leaders are understandably energized by the prospect of leveraging emerging technology (e.g., advanced AI tools) to amplify the velocity and impact of their promotional efforts. While this potential lies ahead, commercial leaders must first address the age-old organizational challenges that continue to stand in the way of a fully coordinated and customer-centric promotional infrastructure.