Tag Archive for: healthcare marketing

In an interview with Med Ad News, Leo Tarkovsky, chief commercial officer at Fingerpaint Group discusses the transformation in what clients want and need with respect to their partners, along with the evolving expectations of healthcare companies.

This latest collaboration aims to further enhance The Bloc’s presence in the U.K. marketing and medical communications market, building on its leadership position in global health communication.

These appointments follow a year where Ogilvy Health saw its integrated solutions including brand development, strategy, experience and innovation, PR and influence, medical education, and market access, winning accolades at some of the industry’s most prominent award shows totaling over 160 creative awards.

Fingerpaint Marketing is on an impressive course of growth. Mark Willmann, president of marketing services at Fingerpaint Group, talks to Med Ad News about the agency’s growth trajectory and how their mantra has been the foundation for their success.

As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors. There are the usual suspects like evolving provider models, the continued transition to value-based care, and pharma and biotech companies’ increased investment in “access,” but there are two trends that are at the top of the “what we’re watching” list for 2024.

Calcium+Company strengthens creative capabilities as part of agency expansion.

The combined businesses unlock significant opportunity for clients with strategic, differentiated clinical trial recruitment, engagement and retention approaches, along with compelling creative solutions and best-in-class analytics.

Brannon Cashion, president of specialty services at Fingerpaint Group, shares with Med Ad News how intentional integration and collaboration are key factors in building a successful organization, along with the role that market access and medical communications play.

Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.

With over two decades of experience in producing impactful campaigns across consumer, health & wellness, and pharmaceutical brands, Renata Maia will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access.