Tag Archive for: HIPAA

The coming decades could see an astounding transformation in drug discovery due to AI. But experts say it’s critical to deal now with potential ethical and social justice landmines that may be encountered on the way to this new era.

 iCliniq, a leading global provider of healthcare resources with operations in the U.S., U.K., UAE, India, Singapore and Germany, has rolled out an expanded version of iCliniq Engage; its suite of contextual advertising engagement solutions for pharmaceutical and medical advertisers.

Organizations continue to recognize the value of the large volumes of data they have collected and their potential for improving the quality, safety, and continuity of care. To utilize the data effectively and appropriately realize these benefits, organizations must overcome the challenges associated with transforming the data for use in healthcare.

Finding ways to deliver personalized ads leaving out personal identifying information is especially crucial in the pharmaceutical marketing landscape where data privacy is essential.

This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.

Clarify Health, a leading cloud analytics and value-based payments platform company, and Datavant, the leader in helping organizations securely connect health data, today announced an expanded collaboration to enable life sciences companies to connect their proprietary, first-party data in Clarify’s AI-powered Atlas analytics platform to improve clinical development and commercial operations.