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The healthcare marketing and analytics leader expands their Measurement Suite to include unprecedented audience and campaign insights.

Germany’s Bayer has been ordered to pay compensation of 11,135 euros ($11,700) to a French farmer who inhaled fumes from a weedkiller, ending a 15-year legal battle.

Healthcare marketing leader Lasso powers a unique endemic HCP campaign, reaching 70% more providers than the benchmark and fueling 30% lift in new prescription activity.

Through this new partnership, marketers and brands will have off-the-shelf and privacy-optimized access to key consumer groups.

Lasso and CMI Media Group are the first to successfully leverage IBM Watson’s dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.