Tag Archive for: market research

To successfully launch rare disease drugs, with their small patient populations and high costs, pharma manufacturers need to get payers involved in discussions as soon as possible to ensure patient access.

“We like to tease that market access is an overnight sensation 20 years in the making. But in all seriousness, market access has always been ultra-important to those of us working in the space, so it’s rewarding to see greater recognition across the industry.” Andrew Gottfried, CEO of Entrée Health, discusses one of the most important and hottest topics in pharma today: market access. 

In the age of artificial intelligence (AI), the boundaries of communication and information dissemination are expanding exponentially. Key opinion leader (KOL) videos are no exception. The ability to create lifelike avatars to deliver content in a way that’s nearly indistinguishable from human presence is not only here, but it’s here to stay.

CMI Media Group, a WPP company, has evolved its Audience Intelligence practice to holistically connect audience strategy, marketing/ad research, social intelligence, and data insights further enabling always on-intelligence that drives dynamic content, media-mix optimization and deeper engagements.

The Point of Care Network, LLC (POCN) Breast Cancer Center of Excellence is the only resource of its kind that is curated by breast cancer nurse practitioners and physician associates experts and created to help other NPs and PAs improve their knowledge and improve patient care.

Schappell and Warker join the leader in social health to accelerate innovation, position the company for exponential growth.

Thanks to the meteoric rise of digital health, the role of data and analytics has also become central across the drug development life cycle, impacting every touch point from pipeline research and development to clinical trial design and implementation. A critical area that has fallen short, however, is applying a commensurate level of enthusiasm and expense for market research in the early phase as that afforded to downstream commercialization efforts. Compounding this challenge is the continued marginalization of disenfranchised communities.