Traditional pharmaceutical sales and marketing approaches will be inefficient when trying to reach such a small population. To maximize efficiency and effectiveness of commercial efforts, commercial leaders must take a creative approach to their targeting strategy.
Tag Archive for: marketing automation
It’s time, maybe past time, to scale digital transformation globally…but how? How can we make it more efficient to implement new commercial tools like AI? The key is to build flexibility into the global commercial model so companies can leverage economies of scale while incorporating learnings across markets.
