HCP satisfaction with biopharma digital offerings is slowly increasing. That’s the good news. The bad news? More than half of HCPs remain dissatisfied or neutral with pharma’s digital offerings. There is room for improvement. Omnichannel engagement (OCE) can help.
Tag Archive for: marketing technology
With nearly two decades of experience, Sharlene Jenner will focus on bringing engagement strategy to data-driven, customer experience marketing at every stage of the decision journey.
The greatest power of the new marketing technologies available to pharma brands may be their capacity to bring the beliefs and questions of real patients and HCPs into sharper view.
Meltmedia, an award-winning provider of digital strategy, design, and development services to the life science industry, has been acquired by Evoke, a global brand, experience, and communications platform, purpose-built to make health more human.
