Tag Archive for: McCann Health New Jersey

IPG Health today announced the next evolution of its unmatched global offering after launching successfully nearly three years ago. Doubling down on the connectivity and interoperability that have powered meteoric growth, the network is further integrating some of its already closely aligned agencies to fuel the next era of innovation and impact.

“Our teams are whip smart, deeply committed to building strong brands, and passionate about creating experiences that change behavior,” says Jill Beene, MHNJ president. “Look for us to keep pushing creative boundaries and to build the most effective behavior-changing experiences possible.”

The new campaign allows hemophilia community to express themselves more authentically through GIFs.

Some rare blood disorders are a life-threatening emergency that require urgent action, but for some healthcare professionals (HCPs) it’s hard to recognize and treat a disease you rarely see or experience. McCann Health New Jersey, an IPG Health company, helped develop, design and support the launch of “FROM VERY RARE TO VERY REAL.” The virtual reality (VR) experience helps HCPs look beyond data and diagnostic algorithms, and instead actually feel like they are at the center of a real emergency.