“Over his impressive career, John has successfully scaled technology solutions for the life sciences industry,” said Beth Beghou, CEO of Beghou Consulting. “I know he is as enthusiastic as we are about helping companies develop agile and patient-centric commercialization models.”
Tag Archive for: Med Ad News
Peregrine Market Access, a full-service consulting, communications, and commercialization partner for the life sciences industry, announced the hiring of Mawais Farooqui as a data analyst and Lewis “Lewi” Clarke as an associate account executive.
Med Ad News sat down with Ankit Vahia, Ph.D., who recently joined ConcentricLife as chief strategy officer, to talk about the agency’s strategy behind delivering experiences versus having a transactional relationship with clients and brands.
The announcement comes following the October 2023 acquisition of Healthware Group, an agency and innovation consultancy headquartered in Salerno, Italy. The new affiliate will operate from multiple offices across Italy, Finland, the United Kingdom and the United States, focused on innovation, transformation and client delight.
Many pharmaceutical companies listed strategic objectives for 2024 that included solving for health inequities, clearly positioned within pillars that focused on improving or increasing the value of their products. For one reason or another, many of those objectives were set aside as planning commenced in the new year, leaving this crushing challenge to our society unaddressed.
“What has struck me the most is the pace of change. It is so much faster than when I started, says Italia Marr, director, media strategy at Greater Than One. “Thanks to advanced technology, marketers must keep up more than ever. It feels like every day, every quarter, every year, there’s new technology that enables novel marketing solutions for our clients.” Marr talks about her latest role at GTO and shares her perspective on healthcare marketing strategy and working in the industry today.
While it’s never actually possible to fully predict the future, we are looking ahead to how artificial intelligence and other emerging technologies – combined with the human touch of professionals – will shape the future of the business of healthcare and pharmaceuticals for generations to come. Before looking at AI’s potential impacts in the space, we must first take stock of the macro trends in healthcare.
Artificial intelligence (AI) is transforming various domains of human activity, including health care. AI can assist in diagnosis, treatment, monitoring, and prevention of diseases, as well as in enhancing the quality and efficiency of health care delivery. However, AI also poses some challenges and risks, such as ethical, legal, and social implications, data privacy and security, and human-AI interaction.
When it comes to shining the media spotlight on women’s health issues, there exists a culture of silence that demands to be challenged. It’s the 21st Century and health issues that affect half the world’s population are still marginalized in the mainstream media. The stigma and taboo surrounding women’s health issues are deeply entrenched in our society. The reasons for this are complex and related to various socioeconomic factors, societal norms, and ultimately healthcare systems and structures.
An expanding online collection of assets includes a news feed, commentary, infographics, videos, podcast episodes, 3D models, health calculators and trackers, quizzes, and a guide to the pronunciation of medical terms.
