Tag Archive for: Med Ad News

This season’s campaign focuses primarily on pregnant people and children because of concerning drops in coverage among those groups in recent years.

The new multidisciplinary offering addresses industry need for more inclusive clinical trials and product development.

A proven technology leader and decorated military veteran, Sparks is responsible for the global enterprise’s IT operations across 25 locations, serving more than 650 pharmaceutical and biotechnology companies worldwide.

The current resource-intensive approach to PV is facing real challenges as safety data evolves and makes moving to efficient and effective solutions crucial to guaranteeing continued patient safety. Integrating modern technologies, such as artificial intelligence (AI) – which also encompasses machine learning (ML), and natural language processing (NLP) – improves the process, reduces workload for PV professionals, and expedites the gathering and analysis of safety data.

In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt their strategies to continue connecting with prospective patients in a relevant and impactful manner.

As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.

Maximizing marketing ROI without pigeonholing dollars and audiences.

EVERSANA ORCHESTRATE™ transcends the limitations of traditional omnichannel solutions by activating EVERSANA’s full commercialization services, including global agency network solutions, patient support services and field deployment teams, including promotional, medical, and market access solutions.

Let’s think of this Barbie phenomenon as a catalyst to put women’s health and well-being at the forefront. How can we, as pharma marketers, keep the momentum going?

Customer engagement is instrumental in providing insights on products or services to pharmaceutical decision-makers so they can cater to diverse patient needs. It can also help raise and address current challenges, aiding the move towards patient-centric approaches and improving customer satisfaction.