“Empowering Health Discovery: Fueling experiences with patients, caregivers, and HCPs on their health knowledge journey” offers a detailed exploration of topics including shifts in today’s media landscape, media investment patterns, and navigating future changes.
Tag Archive for: Med Ad News
Esperion announced a new campaign to educate patients about the cardiovascular risks of uncontrolled or under-controlled LDL cholesterol.
The 2024 Cannes Lions International Festival of Creativity provided the perfect opportunity to gauge how generative AI is being adopted by the ad industry. Matt Hall of Studio Rx, an IPG Health company, shares examples of the use of AI and the takeaways for using it in content production for healthcare work.
CMI Media Group’s Sports Marketing COE offers clients an innovative approach for reaching healthcare audiences in a space where they are likely to engage with brand messaging.
The new branding brings all the agency brands under one cohesive identity with the shared purpose of transforming science into value to make a positive impact on patient lives.
The former Publicis chief digital officer joins Klick to take its growing media team into the future.
Colleen Carter will lead the rapidly growing Life Sciences division, which covers pharmaceutical, biotech, medical device, diagnostics, medtech, and digital health industries. Adam Pawluk, previously JPA’s Chief Client Officer, will now oversee JPA Labs, including creative, digital, earned media, serious games and research solutions.
Dr. McMahon joins Citrus from Inizio, where she was Global President, ApotheCom (an Inizio company).
Following a series of acquisitions and recently-launched global partnerships, these promotions signal the next phase in the agency’s strategic growth plan, while also demonstrating its commitment to cultivating strong leadership from within.
Susan Perlbachs of EVERSANA INTOUCH offers an inside look at serving on the Cannes Lions Health 2024 Pharma Jury.