Peterson is responsible for providing clients at Greater Than One with transformative digital solutions through the agency’s Capability Convergence model, a solution designed to leverage Communications, Media and Technology to build robust health ecosystems for clients and their customers.
Tag Archive for: Media
EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, today unveiled EVERSANA INTOUCH, marking the transformation of its full-service, global healthcare agency network serving the life sciences industry. Combining the power of world-class creative, media and digital innovation with payer, patient, and healthcare communications expertise, EVERSANA INTOUCH reinvents life sciences marketing as the first and only agency accelerating brand performance through insights and seamless connectivity to EVERSANA’s integrated commercialization solutions.
CMI Media Group announced the creation of a Customer Excellence group, which will centralize and harmonize all aspects of each account to unite the full-service media agency’s customer centric vision. The group is led by Melissa Barnhart, who was appointed to the role of Chief Client Officer.
