Tag Archive for: medical strategy

Burnham will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.

The deal augments Indegene’s commercialization portfolio spanning drug discovery and development to marketing and sales, adding brand strategy and market development capabilities along with patient engagement platforms.

An effective medical affairs and medical information strategy includes evidence and insights generation, data dissemination/scientific exchange, customer engagement, and a digital and innovation roadmap.