SXSW takes a pulse on what is hot in technology and popular culture for the coming year, and several trends emerged that pharma can begin working with now. Here’s what we saw at SXSW and what you need to know about it.
EVERSANA INTOUCH’s annual trends paper looks ahead on the horizon in 2023 in pharma marketing.
Federal regulation of data privacy and security has been on the back burner for the past two years, but key members of Congress have been working behind the scenes to frame bipartisan legislation and the FTC is gearing up. The Supreme Court’s decision overturning Roe v. Wade may put this issue front and center in Congress after the midterms.
Once upon a time, medical communications depended on printed materials and face-to-face communications – words and pictures on a page, or live meetings. Life was simple. But then, something called the internet interrupted this joyful prehistoric reverie. Another inflection point may nearly be upon us. You may have heard of it? It’s called the metaverse.
If you flip through history, you’ll realize that our fundamental healthcare needs haven’t changed since the year 1885. We still seek rest when we’re ill, feel pain when we overexert ourselves, and need guidance from experts on our health and wellness. But the tools we have to meet these perennial needs have shifted dramatically since the 19th century, and especially over the past decade, wherein technology has advanced faster than even the greatest Sci-Fi film producers imagined, according to Greater Than One Chief Technology Officer Ken Winell.